Hersey Shiga Global partners with Weirather Wenzel Partner

Hersey Shiga Global and Weirather – Wenzel & Partner AG (WWP), an international sports marketing company with more than 30 years of market experience, are in an official partnership for the Japanese territory, a key market for motorsport.

Hersey Shiga Global is authorized to establish business relationships in Japan between WWP and companies that are interested in a partnership with the Formula 1 team Scuderia AlphaTauri and other leading motorsports activities such as Formula E.

Through this strategic partnership, Hersey Shiga Global K.K. and WWP provide comprehensive sports marketing for globally-minded companies across Japan. Clients of Hersey Shiga Global can now take advantage of WWP’s globally reaching sports marketing platform that includes Formula 1, Formula E, or MotoGP.