Japan-EU Strategic Cooperation: EPPA at the Belgian Embassy

Located in the heart of Europe, Belgium—and specifically its capital, Brussels—serves as a pivotal hub. Beyond being the Belgian capital, Brussels is the center of the European Union and home to the headquarters of NATO.

When Japanese companies expand into Europe, they frequently choose Brussels as their base of operations. Consequently, the city hosts a wealth of consultants specializing in European policy and regulatory affairs. Among these, EPPA is well-recognized as a high-level consultancy firm.

Recently, EPPA Chairwoman Meglena Mihova and other senior partners visited Japan to deliver a presentation at the Belgian Embassy, covering topics such as the future economic outlook for Europe. The event was attended by officials including the Director of the Europe Division at the Ministry of Economy, Trade and Industry (METI) and the Secretary-General of the Council of Japanese Chambers of Commerce in Europe (JBCE). The discussion focused on the latest trends in EU policy and regulation, as well as the strategic business opportunities these developments present for Japanese companies.

EPPA representative delivering a presentation at the podium during the Japan-EU Strategic Dialogue at the Belgian Embassy

The current global landscape is characterized by significant volatility—including the presence of armed conflict—making it difficult to predict how or how quickly the situation might evolve. Amidst this complex geopolitical and economic environment, the European Union is shifting its policy and regulatory focus toward enhancing competitiveness. While this transition may not be unfolding rapidly, the consensus is that the EU is firmly committed to seeing it through.

Speaker presenting on EU policy and regulatory trends at the Belgian Embassy in Tokyo

For Japanese companies aiming to pursue innovation, investment, or business expansion in Europe and beyond, a deep understanding of these policy and regulatory trends is essential. Furthermore, hosting such a seminar at the Belgian Embassy ensures a high level of insight and credibility. The opportunity provided by the Belgian Embassy was, therefore, of great value to Japan.

Group photo of the speakers and organizers of the Japan-EU Strategic Dialogue with the Japanese, Belgian and EU flags at the Belgian Embassy

Program:

Japan-EU Cooperation: Business Opportunities and Challenges
Koichi Sato, Director, Europe Division, Trade Policy Bureau, Ministry of Economy, Trade and Industry (METI)
EU Policy Trends: Competitiveness, Trade, and Market Access
Christoph Katz, Partner, EPPA
Representing Japanese Companies in Brussels
Michiyoshi Toya, Secretary General, Japan Business Council in Europe (JBCE) (Online)
Strengthening an Open and Competitive Japan-EU Economic Partnership Panel Discussion with Representatives from Japanese and European Companies